During his interview with Seth Davis of "CBS Illustrated", NCAA president Myles Brand took an indirect shot at Dick Vitale's "Hooters" promotion, when talking about the limits of commercialism in collegiate sports. He mentioned "certain restaurants", and it's no secret that he was talking about "Hooters". Why "Hooters"? Because the way they objectify women is not exactly something that the NCAA and the college presidents want to be associated with since they are institutions of higher education, not neanderthal tribal meetings ;-)
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