NCAA tries to "sell" opening round by using their "Elite" broadcasts

The NCAA and CBS/Turner are trying to "sell" the opening round games are "significant" and as a first round, not just an afterthought round sent to Dayton, Ohio. To stress this point, CBS/Turner have sent their top team of broadcasters, Clark Kellogg, Jim "Golf" Nantz, Steve Kerr and Traci Woofson.

Will it convince more people to tune in and "consider" it part of the "real" March Madness, and not "the game that used to be on ESPN" as a warm-up?

Needless to say, the media wants more expansion, so you bet they are taking special care of the opening round, now officially called the "1st round".