CBS needed to capitalize on college sports and particularly on their exclusive deal to cover the NCAA basketball tournament. Getting CSTV only made sense. 300 million dollars later CSTV is in an ever greater position, both in terms of expansion and in terms of infrastructure.
How does this help CBS?
Each weekend CBS broadcasts national and regional games. CSTV could pick up the out of market regional games, and also show repeats of the CBS games.
CBS can't afford to rebroadcast NCAA games, but with CSTV on board they can replay games at night or at a later date, show out of market games live, and add pre-coverage and post-coverage shows.
With the power of CBS/Viacom it is gonna be easier for CSTV to get picked up by more cable systems and move up in the digital cable packages.
http://www.cstv.com/genrel/110305aac.html
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