I skimmed through the Bob Knight coaches show on Fox College Sports. I was so impressed with his advertising skills, so I checked all the ads in the show. Here is what I counted. Here we go:
Official name of the show: The O'Reilly Bob Knight Show (I kid you not)
O'Reilly Auto Parts name or logos visible throughout the show one way or another
Bob Knight appears in ads for the following sponsors: Federated Insurance, Sergeant's pet care joint health supplements, Lee Lewis Construction company
Also advertised: Bob Knights basketball camps
Before or after every commercial break you get this message: The show is brought to you in part by O'Reilly Auto Parts, Federated Insurance, Sergeant's pet care, AT&T/Cingular
Pat Knight was actually the one doing the show. Bob Knight was not in the show, but he appeared in a number of ads or in highlight clips from the game or stock footage.
If you are a big fan of Bob Knight, make sure you buy products and services from the above corporate sponsors :-)
Perhaps Knight is an even better Marketing/Advertising executive than a coach? :-)
To be fair I would like to point out that Bob Knight he is not the only one doing this, for example Billy Donovan drinks orange juice, Thad Matta does a number of PSAs, Pitino and Tubby have an ad together promoting Kentucky farm products, etc, etc...
1 comment:
Most definitly purchase products and/or services from the shows sponsors! It's a team effort!
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