Thursday, February 08, 2007

TV review: The O'Reilly Bob Knight Show

I skimmed through the Bob Knight coaches show on Fox College Sports. I was so impressed with his advertising skills, so I checked all the ads in the show. Here is what I counted. Here we go:

  • Official name of the show: The O'Reilly Bob Knight Show (I kid you not)
  • O'Reilly Auto Parts name or logos visible throughout the show one way or another
  • Bob Knight appears in ads for the following sponsors: Federated Insurance, Sergeant's pet care joint health supplements, Lee Lewis Construction company
  • Also advertised: Bob Knights basketball camps
  • Before or after every commercial break you get this message: The show is brought to you in part by O'Reilly Auto Parts, Federated Insurance, Sergeant's pet care, AT&T/Cingular
  • Pat Knight was actually the one doing the show. Bob Knight was not in the show, but he appeared in a number of ads or in highlight clips from the game or stock footage.


    If you are a big fan of Bob Knight, make sure you buy products and services from the above corporate sponsors :-)

    Perhaps Knight is an even better Marketing/Advertising executive than a coach? :-)

    To be fair I would like to point out that Bob Knight he is not the only one doing this, for example Billy Donovan drinks orange juice, Thad Matta does a number of PSAs, Pitino and Tubby have an ad together promoting Kentucky farm products, etc, etc...

  • 1 comment:

    Anonymous said...

    Most definitly purchase products and/or services from the shows sponsors! It's a team effort!

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