Memo to ESPN

Dear ESPN,

Please stop interrupting live basketball games for the 30:30 Sportscenter update. Please feel free to do as many updates as you like during timeouts and commercial breaks, but disrupting a game with an annoying 30-30 update is just not cool. There's already the ticker at the bottom of the screen, the half-time show, media timeouts along with ESPN-News and ESPN-Now for all that. Why do you have to interrupt a game? Most of the news recaps don't actually contain any dramatic, significant or breaking news anyways. You are not CNN. People turn on to watch the game, not Sportscenter divas :-)