Thursday, February 07, 2008

Swoosh! Inside Nike on CNBC next Tuesday

If you are into the shoe business and the business world or Nike, be sure to check out a brand new original CNBC production on Nike, premiering on Tuesday February 12, 2008, at 10pm eastern (7pm pacific), and repeating at three hours later. If you miss those airings, it will air a couple more times later in the week.

The program description? An examination of Nike's success including how it makes and markets its products, commentary from superstar athletes like Michael Jordan, Tiger Woods, and Bron Bron (LeBron James). Also featured is retired founder Phil Knight.

The documentary is one TV hour long, which means it's probably around 45 minutes or so without commercials.

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